poin of sale

One of my all-time favorite ways to spend a Saturday morning is to visit garage sales, probably because I have so many great memories of goi...

Revenue is down. Sales are slowing. The CEO looks up from the business plan and realizes that the company won’t meet analysts’ expectations....

The competition is fierce and ad budgets are tighter than ever.  If you’re looking to boost profits and gain market share, there are some th...

You, like all marketers, have a million and one things to do today!  At the top of your priorities is marketing... finding more customers an...

First, and as important to your success as anything you learn here, is clearly understanding how eBay users find things to spend their money...

1. Supersize It! Okay, okay... the real marketing term here us upsell it, but the word association takes me to McDonald's.  You've...

How many times has it happened to you?  You walk through the doors of a place of business and here he comes - perfectly groomed with a smile...

1. Attention-Getting Ads Get Results Think about it...how many advertisements do you hear every day...how about every hour?  Let's fac...

Some of the most effective things in life are the simplest. Marketers spend a lot of time trying to understand the psyche of consumers, disc...

If you are even thinking of selling your house the priority would be to get a higher price. To achieve this you must not think like a seller...